I use data, persistence and creativity to help companies make informed decisions about their strategy.

Piotr Łukaszkiewicz

Piotr Łukaszkiewicz

Piotr Łukaszkiewicz

UX and

Marketing

Researcher

WORKS

SKILLS

ABOUT

CONTACT

Works

Featured

Read the case study

Proto Personas

Proto Personas

In 2025 I have been tasked with creating a set of personas for Elastic Email's marketing team. Working with a multidisciplinary team I have been able to learn a lot about our clients.

Read the case study

Proto Personas

In 2025 I have been tasked with creating a set of personas for Elastic Email's marketing team. Working with a multidisciplinary team I have been able to learn a lot about our clients.

Read the case study

Net Promoter Score

Net Promoter Score

While working at Elastic Email I started a regular research study into customer sentiment which allowed my team to uncover some harsh truths about the quality of our product and how clients viewed us.

Read the case study

Net Promoter Score

While working at Elastic Email I started a regular research study into customer sentiment which allowed my team to uncover some harsh truths about the quality of our product and how clients viewed us.

Read the case study

Personas Validation

Personas Validation

Protopersonas are based largely on assumptions, which might be enough to start with, but real data must be obtained if they are to work. I was tasked with just that.

Read the case study

Personas Validation

Protopersonas are based largely on assumptions, which might be enough to start with, but real data must be obtained if they are to work. I was tasked with just that.

Read the case study

Case Study Series

Case Study Series

In the late 2025 I have volunteered to run a case study program for Elastic Email. The idea proved to be a success and provided us with both new social proof and a lot of insights about our clients.

Read the case study

Case Study Series

In the late 2025 I have volunteered to run a case study program for Elastic Email. The idea proved to be a success and provided us with both new social proof and a lot of insights about our clients.

Read the case study

Proto Personas

In 2025 I have been tasked with creating a set of personas for Elastic Email's marketing team. Working with a multidisciplinary team I have been able to learn a lot about our clients.

Read the case study

Personas Validation

Protopersonas are based largely on assumptions, which might be enough to start with, but real data must be obtained if they are to work. I was tasked with just that.

Read the case study

Net Promoter Score

While working at Elastic Email I started a regular research study into customer sentiment which allowed my team to uncover some harsh truths about the quality of our product and how clients viewed us.

Read the case study

Case Study Series

In the late 2025 I have volunteered to run a case study program for Elastic Email. The idea proved to be a success and provided us with both new social proof and a lot of insights about our clients.

More work

Read the case study

Website Analytics

Read the case study

Website Analytics

Read the case study

Offboarding Design

Read the case study

Offboarding Design

Read the case study

Competitors Monitoring

Read the case study

Competitors Monitoring

Read the case study

Reviews Analysis

Read the case study

Reviews Analysis

Skills / experience

Skills / experience

Qualitative research

Much of my research practice falls under the "Qualitative" umbrella. During my time as Digital Experience Designer I have performed many research activities with various methods.

I have experience with:

  • Desk research

  • In depth interviews

  • Personas creation

Other activities, which yielded insights, but not necessarily in an officially recognised methodology include:

  • Client communication related to case study articles

  • Reviews analysis

  • Support queries analysis

  • User segmentation

Quantitative research

While much of my experience is related to qualitative research, I do have some experience with quantitative research as well. Methods and tools I used include:

  • Surveys design

  • Surveys analysis

  • Net Promoter Score

  • Google Analytics 4 / Hotjar

  • Descriptive statistics (entry level)

Cross-functional collaboration

I have worked closely with product managers, developers, designers, marketers, support teams and data analysts. My background across design, marketing and digital experience helps me understand what different teams need from research and translate findings into something they can act on.

Journey Mapping

During my career I have learned to create journey maps to illustrate the user/client journey. This allowed me to find pain points and strategic blind spots and helped my team make critical decisions about strategy.

Workshop facilitation

I’ve run UX-related workshops in two very different formats: one in person and one asynchronously online. Both produced tangible outputs that were later used by the team. More importantly, they showed me that I’m comfortable facilitating groups, presenting ideas, and working with stakeholders regardless of seniority.

AI Usage / Task automation

I am by no means an AI enthusiast, but I found Artificial Intelligence tools to be very useful in day to day life of a researcher, especially with a tight budget and limited time. I have used AI with great success to delegate repeatable tasks or analyse data sets too large for a human to dig through.

Qualitative research

Much of my research practice falls under the "Qualitative" umbrella. During my time as Digital Experience Designer I have performed many research activities with various methods.

I have experience with:

  • Desk research

  • In depth interviews

  • Personas creation

Other activities, which yielded insights, but not necessarily in an officially recognised methodology include:

  • Client communication related to case study articles

  • Reviews analysis

  • Support queries analysis

  • User segmentation

Quantitative research

While much of my experience is related to qualitative research, I do have some experience with quantitative research as well. Methods and tools I used include:

  • Surveys design

  • Surveys analysis

  • Net Promoter Score

  • Google Analytics 4 / Hotjar

  • Descriptive statistics (entry level)

Cross-functional collaboration

I have worked closely with product managers, developers, designers, marketers, support teams and data analysts. My background across design, marketing and digital experience helps me understand what different teams need from research and translate findings into something they can act on.

Journey Mapping

During my career I have learned to create journey maps to illustrate the user/client journey. This allowed me to find pain points and strategic blind spots and helped my team make critical decisions about strategy.

Workshop facilitation

I’ve run UX-related workshops in two very different formats: one in person and one asynchronously online. Both produced tangible outputs that were later used by the team. More importantly, they showed me that I’m comfortable facilitating groups, presenting ideas, and working with stakeholders regardless of seniority.

AI Usage / Task automation

I am by no means an AI enthusiast, but I found Artificial Intelligence tools to be very useful in day to day life of a researcher, especially with a tight budget and limited time. I have used AI with great success to delegate repeatable tasks or analyse data sets too large for a human to dig through.

Testimonials

”

What I’ve always admired about Piotrek is his curiosity. He isn't the type to just scratch the surface or settle for obvious answers. Whenever a new topic came up, he would dive deep into it, asking the right questions to truly understand the core of the problem.

Katarzyna Ziembla, Product Manager

”

What I’ve always admired about Piotrek is his curiosity. He isn't the type to just scratch the surface or settle for obvious answers. Whenever a new topic came up, he would dive deep into it, asking the right questions to truly understand the core of the problem.

Katarzyna Ziembla, Product Manager

”

Piotrek was very helpful with various research across product and marketing, so after discussion we can make better marketing decisions. He was very thoughtful while searching for the information; he knows and uses modern methods for conducting proper research, including AI tools.

Anna Kawa, VP of Growth

”

Piotrek was very helpful with various research across product and marketing, so after discussion we can make better marketing decisions. He was very thoughtful while searching for the information; he knows and uses modern methods for conducting proper research, including AI tools.

Anna Kawa, VP of Growth

”

Piotr not only seamlessly connects quantitative data from GA4 and Grafana with qualitative research, but he also knows how to engage the entire team. He did a great job facilitating cross-functional workshops, and his work on the offboarding process gave us invaluable insights.

Jagoda Hołyńska, UX/UI Designer

Read in full on LinkedIn

About me

Experience

2014 – 2023

Graphic Designer

I have spent most of my professional life as a graphic designer. I worked with various companies, did a little bit of freelance, dabbled in typeface design.

In 2021 I joined Elastic Email. Working with the product team in this SaaS company exposed me to User Experience. Seeing an opening I switched roles and became…

2023 – 2026

Digital Experience Designer

In this new role I swapped designing the website for actually taking care of it and trying to understand it. I used GA4 and Hotjar to track visitors' movements and to gather insights about them.

In time my responsibilities widened to include more and more active research. Even though the budget was always tight, through grit and resourcefulness I have managed to glean useful insights about our customers.

What makes me tick

While working as a graphic designer, I often found that design decisions came down to personal taste rather than objective criteria—and that I was designing for “the boss” or “the client” instead of the user.

That led me to UX and its emphasis on research and evidence. I made the career shift expecting research to help me make better design decisions. Instead, I discovered that understanding users became a passion in its own right. I find it deeply rewarding to uncover what people really think and feel, and to turn those insights into something useful for the people making strategic decisions.

Contact me

© Piotr Łukaszkiewicz 2026